20 Fundamental things for Instagram growth

 

Despite the growth of the social network, many still do not know how to work with it. What to post, how to design the page, communicate with the audience, engage them and sell them products/services. 

I have collected for you more than 10 working life hacks for promotion on Instagram in 2021.

Below, we will sort out all the nuances and share my professional experience. Enjoy reading!




1. Profile aesthetics 

When a follower opens your Instagram profile, you only have three seconds to get their attention. The first impression is crucial, so you need to make your account presentable.

2. Real photos

It is better to give preference to a natural style and real photos. Real photos are essential, as stock photos on Instagram don't work at all. Therefore, it is necessary to allocate the budget and time to create unique images for your products/services.

3. Photo editing

As I noted earlier, real-life shots and everything natural is now in the trend. However, shots still require editing. At least minimal: color correction, brightness, and contrast. Even mobile apps can handle this. The top ones are below:

• Enlight

• Font Candy

• Snapseed

• Facetune 

• Lightroom 

• TouchRetouch

4. Bio

When potential clients go to your profile, it should be clear what the company does, so here are some life hacks on how to create a bio:

  1. Avatar-a brand logo or an emotional person, if we promote a personal account. 
  2. Nickname — 1-2 words, simple and memorable, without numbers. 
  3. The profile the header should be structured and contain the USP of the project (a unique selling proposition). Try to make the phrases in the description short — a maximum of 4 words. 
  4. Also, make sure to add an active link to the site or messenger.

5.  Highlights

The "Guide" highlight quickly guides subscribers in the content categories and helps them choose the most interesting ones. You should post your reviews, contact details, products, and videos in the highlights. In general, the insights’ structure depends on the topic of your project. 

Highlights should be designed in the same style as the profile itself.

6.  Multi-link

In a multi-link, you will place links to all your social networks, website, and messengers at once. This way subscribers will find their way to the website faster and it will be easier for them to buy. Popular multi-link services:

• mssg.me

•taplink.

•meconnect

•linktr.ee

7.  Content

It is important to post the best — interesting, useful, and relevant content to make users subscribe to you and become your customers.

A content plan is a date-structured list of topics for future publications. You can create it in any convenient format. For example, in Excel or Google tables.

Creating a CP will help you balance the types of content. Here it is important not only to come up with specific topics for posts but also to break all the content into three groups: engaging, warming up, and selling (we will talk about this later). You also need to reflect the key activities of the project in the CP: planned events, contests, promotions, discounts. They must be given a special emphasis in the posts.

Now let's move on to the three main content tasks: engagement, warming-up, and sales. Let's start with the first one.

8.  Engagement

Comments and likes tell the social network that your content is of good quality, and then Instagram shows you to more users. Therefore, it is important to involve the audience to interact.

Interactive Features

Users in social networks like to have fun and participate in games. Therefore, you should include interactive activities in the content plan. These activities include anagrams, fill words, puzzles, riddles, math and logic puzzles, mindfulness tests, quizzes," True or false ", and many more.

9.  Surveys and tests

Another obvious way to engage is to use surveys and tests.

To find topics interesting for your subscribers, use the latest news from your niche, see what your competitors are posting, study the latest trends in your field, or simply ask users what they care about the most and invite them to discuss it.

As for the tests, you can conduct quizzes, find out the opinion of subscribers, and evaluate how familiar they are with your brand and products/services.

10.  Contests

Everyone loves gifts, so contests with a prize are a sure way to increase the activity of subscribers. For example, you can give away products from your product assortment or the top sales of marketplaces.

Regarding the terms of the contests, the most optimal option is:

* like, subscribe, and the third condition - tagging friends or reposting a post in Stories. With this format, you can attract the attention of a new audience and increase their engagement in the future by publishing relevant content.

If you need to randomly determine the winners among those who have fulfilled the conditions, you can use these services: 

Work with these services should be recorded on video so that there are no questions about the results. For this purpose, the bandicam and OBS Studio programs are suitable. Your task is to capture the screen and record the video. Later, you can crop it using Movavi, the clideo service, or the Inshot smartphone app.

11.  Cats and humor

Silly, but it still works. People like to laugh heartily and be amused by the fluffy ones, so it's a sin not to take advantage of this. According to statistics, these posts collect a lot of likes and comments — use this to increase your profile engagement.

 

 12.  Warming up

Now let's move on to warming up the audience. It increases the trust and loyalty to the project, which subsequently affects sales. A good example of warming up is a post that talks about the benefits of a product.

13.  Reviews

Feedback is the proof of your awesomeness. Video feedback works better than photos and texts, which is logical — people like real people, not static pictures. In general, it is recommended to use all options — not everyone wants to make video reviews.

14.  Processes and production

Make sure to show interesting internal processes and production: the work of employees, the creation of products, the provision of services, the preparation of goods for delivery. The internal kitchen is always interesting to the audience.

15.  Team 

Introduce the audience to the project team: employees and management. This will help reduce the distance between the company and your audience, as well as significantly increase their trust.

 

 16.  Useful materials

To declare your expertise, be sure to publish thematic educational materials. Share life hacks, tips, insights, personal experiences, checklists, and collections with your audience.

 

17. Sales


Now let's move on to the key section of the content strategy for business-sales. Here's what you need to know.

 

18. Promotions and discounts


The surest way to generate interest in products and services is to launch a promotion. After all, everyone likes to save money. Therefore, often please your audience with discounts that can be timed to any event. For example, the holiday season.

 

Do not forget that you need to warm up the audience first, before the promotion, reminding them of favorable conditions and the limited number of products.

 

19. Top products for…


Top products are linked to holidays, events in the world, premieres of films, games, or TV series, and we also make the selection for people of certain professions, for men, women, and children of different ages.

 

20. A review of the goods


You should regularly talk about one product from the assortment creating a full review. The call to action at the end of the post should encourage the subscriber to click on the link and buy products.


Use the techniques and recommendations above to grow your account and increase your company's sales. 

20 Fundamental things for Instagram growth 20 Fundamental things for Instagram growth Reviewed by Pravesh Kumar Maurya on 03:20 Rating: 5

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