For much small and medium-sized business idea of developing a mobile app creates a sense of fear. Business owners are becoming aware of the marketing power the marketing.
Today small businesses are becoming aware of the back that well designed intuitive app can bring a lot of marketing & branding power. Small business must realize that traditional marketing is slowing becoming irrelevant they need to adapt new age marketing with mobile tech in order to start competitive.
From app development process, time and investment business owner doesn’t quite seriously view it as a new marketing & branding channel that can expand their business. Since last few years, app development has evolved. Time & cost of development has reduced drastically and it is more accessible to businesses of all sizes.
Mobile Apps are no longer considered as a branding exercise. Business owners are becoming aware of the power of the apps in Mktg.
What type of businesses have the Apps ?
According to Business Apps, early adopters are gyms, restaurants , realtors, professional services such as lawyers, doctors etc. you name it, and someone has an app for it. Small business have a need for an app since they competitor already have one.
As the demand for the app has increased in last few years so have the capabilities. Due to easy accessibility of the mobile various small business are running to develop their apps to differentiate themselves from their competitor. Today, apps development are cheaper and more efficient than ever before.
How Small Business benefit from Mobile Apps?
According to Pew Research center, 72% of American adults own a smartphone up from 35% in 2011. Approx 90% of media time is spent using Mobile App instead of web browser. This suggests that in next few years mobile tech will dominate the web. Many of the smartphone users would like to know about your company, services, product review etc. before they make a purchasing decision.
Small business should utilize mobile app primarily for branding and improve customer engagement. With Push, notification business can directly send out messages to customers regarding offers, new product launch, news, hot deals etc. A survey shows that about 85% of the customer who uses an app receive notification within 45 sec. of intimation.
The mobile app can greatly improve their visibility to large extent among the targeted customers.
Is Mobile App Right for your Business?
Once you decided to develop the mobile app next task is to analyze that kind of features you want in an app. You need an app that adds value to your business and increases customer engagement ratio. You have done proper market research before developing an app. What kind of apps do your competitors have? What are the features they have? What can you do to improve on the features, so that it can provide value to your customers?
You can ask your customers (take a small survey) about the features that they would like to see in the app. After deciding on features talk with mobile app developers and see how they can shape your idea into the mobile app.
Easy Access to Small Business:
Mobile app development is easy and accessible to all business. Over the past few years, due to increase in popularity of mobile tech, it is very cost effective and time to market has reduced significantly. You need to make sure you choose the right development partner for app development. You need to right down the requirement carefully and discuss it with the various mobile development company. You need to make sure you choose the right company who can help you to launch your app successfully.