Online marketing for a law firm has
never been easier this year and in the following years to come, but it doesn't
mean that competition isn't getting fierce. With more businesses discovering
the opportunities of online marketing, entrepreneurs should know how they can
be ahead of the best techniques of digital marketing for 2019 and beyond.
According to Tampa personal injury attorney company Kinney
Fernandez & Boire, there are several useful techniques to market your law
firm. If you are just starting out with the possibilities of marketing your
business online, read further to discover some tips that can help you get a
jumpstart.
How to Market Your Law Firm Online in 2019:-
1. Utilize location-based SEO strategies:-
According to personal injury attorney Kinney Fernandez and
Boire, SEO is still an important strategy in 2019. Long-form content is still
essential to help you get searched organically when people look for information
online.
However, a way to get an edge over your
competition is to make use of location-based SEO keywords. For example, instead
of simply using "car accident attorney", you can add "car
accident Seattle attorney" if you are based in the area. Ask some SEO
writers to create content about car accidents and how to file claims while
including the location-based keywords that you want.
Your posts should be at least 500-1000
words long. Ideally, the longer the content, the better because it helps search
engines crawl through your website more.
2. Use location-based PPC campaigns:-
PPC campaigns stand for pay-per-click.
Have you ever done a search on Google and noticed that some results appear on
top of the page with a small icon that says "Ads"? These are examples
of PPC campaigns.
Also Read: 5 SEO Tips to Help Grow Your Online Business
However, Tampa personal injury attorney
Kinney Fernandez & Boire suggests that you adjust your PPC campaigns to
local users. Now, Google Adwords has adjustable campaigns by showing your posts
only to those who live in the location that you choose. As it is important for
lawyers to find in-state clients, this marketing tactic is useful to get
targeted clients.
Some keywords have higher bids than
others. Check the best keywords and decide which ones you want to include in
your campaign for the best results.
3. Use social media sponsored advertisements:-
Another alternative to PPC campaigns is
social media marketing. Social media marketing is generally cheaper than PPC
campaigns because it generally has a lower rate. Small-time entrepreneurs rely
on social media marketing campaigns to get a good grip on their audience.
If you are a budding lawyer hoping to
get your business off the ground, perhaps you can start with location-based
social media marketing. Place an image or a video as a part of your campaign
with well-written copy and show it to potential audiences within your state. A
good way to find leads is to offer free short consultation, a free guide, or
any other incentive you can add in exchange for their e-mails.
4. Be an authority figure in message boards:-
Message boards are not dead, in fact, they
just got better! Another suggestion by personal injury attorney company Kinney
Fernandez & Boire is to regularly help people who may have questions about
law or legal-related matters.
The best way is to focus on your
specialized area, as this could increase your chances to get further inquiries
from potential clients. There are may legal message boards online, but you can
also start from large ones such as Quora or Reddit.
These are just some of the many ways you
can expand your law firm business by marketing it online. Through these
strategies, you can have a higher chance of getting quality leads and be an
authority figure in your specialization.
How to Market Your Law Firm Online in 2019
Reviewed by Pravesh Kumar Maurya
on
09:15
Rating:
Reviewed by Pravesh Kumar Maurya
on
09:15
Rating:
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