7 Things to Consider for Integrating AR with Social Media

A social media presence is of utmost importance to the success of a brand. Whether you love it or hate it, escaping the grasp that social media has on our lives is nearly impossible. Standing out in this social ecosystem is a daunting task, though, digital marketers are constantly looking for new tools and strategies and one of the striking new possibilities comes in the form of augmented reality. Augmented reality is making huge waves in the world.

According to SkyWood Content Standard, as a digital marketer, always try to find the solution to every problem in augmented reality application. With this mindset, you will be ahead of the curve instead of following a traditional trend.

If you are a brand marketer, it’s a great moment to look into augmented reality experience. How can brands integrate social media with AR? Magento development company recommends these top 7 tips to consider before integrating AR experience with social media:

1.       Focus on simple straight-forward concepts:-

One clever idea to make the social media experience with AR more memorable is to develop a strategy that doesn’t force the users to think too much.

For instance, with only 55 Javan Rhinos left in Indonesia, Mandiri bank in collaboration with WWF launched a campaign, aimed at addressing the issue of Rhinos extinction by launching a simple AR gamified experience. Users could take care of the animals by submitting donations, by just directing their phones towards a Mandiri ATM card, which unlocks food, medicine and other treats in the game.

2.       Pleasure and usefulness should go hand in hand:-

Keep this thing in mind that being fun is not always enough to succeed. Try to make your AR experience useful, not just fun. According to Harvard Business Review, the real mission of integrating social media with augmented reality is to enhance the customer experience and make it easier, convenient and fun to use.

Combining Augmented reality with social media for an educational value may be a good choice.

3.   Understand where and how users will be interacting with your content:-

Red Bull’s subway ad badly “failed” in 2011, because the energy drink experiences heavily relied on QR scanning in a low inetrenet connectivity area, which ultimately resulted in a threatening engagement rate. So, it’s very important to design your experience according to the context and location of your target audience.

Will they be at home, on a street, or inside a mall? What’s the best moment to get maximum engagement on social media, what’s the best time and day to post AR content? Is your AR experience targeting your potential customers on social media? Will they be able to use mobile data for connectivity? And the list goes on.

4.       Track interactions:-

At the end of the day, what really matters is the “Return on Investment”. Apart from ROI, users engagement on social media also goes hand in hand. Time spent in an app or viewing the experience, number of shares, number of interactions, etc. and yes the most important Monetization- that is the click-through rate.

In order to successfully integrate an AR with social media, hire a mageto developer or put an effort into analytics to actually achieve attractive numbers.

5. Stay true to the brand’s values when creating an AR experience

Being true to the brand’s image is the counter stone of a good social media campaign. While experimenting in integrating AR experience with social media, you should keep in mind that staying true to your brand’s image really works!

If your brand’s personality is youthful and fun, you may come up with something crazy whereas if you are a premium brand, combine your augment reality experience with a more classy feel.

6.       Increase sales through impulse buying

There are organize shoppers who will go through all the steps involved in making a purchase and then there are impulse buyers, who process to the cart because they bumped into an item they love. They might not necessarily need that item or it might not be for them but they will buy it anyway. This is how marketing and advertising works, as it sparks a need at the moment of viewing.

Lacoste’s AR app of 2014, is a great example in this regard, where users we allowed to try out different looks and share them on Twitter and Facebook.

Estee Lauder – a leading cosmetic brand invites users to try out different shades of lipstick from where ever they are, using LipArtist, a Facebook messenger bot. If the users are satisfied with their look in a particular shade, then they can proceed to the brand’s website to make a purchase.

7.       Test your experience before launching it for the masses:-

Testing your experience before launching it for the masses is very important. Even if your social media and AR integration experience are 98% reliable, tests can help make sure that users understand the concept and without making any effort it resonates with them.

When it comes to AR, we usually experience  “Seeing is believing ” as for pitching the idea to clients, it really works! For example, a restaurant could show the local customers how to access their store and what it would feel like to dine at the establishment. This kind of engagement really works and is guaranteed to create a huge impact.

About Author:-

Junaid Ali Qureshi

is leader/representative/frontrunner of an expert magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include magentodevelopers.online , Progostech, Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.