6 TRENDS TO INDICATE, AUTOMATION IS "THE WAY" FOR ONLINE MERCHANTS TO SCALE THEIR E-COMMERCE BUSINESS

Whether you are an entrepreneur or Magento eCommerce developer, you have a significant role in developing an online business. Especially for an entrepreneur, you have a full-time job which starts right away from early in the morning. Plus it’s also comforting to have a control of every aspect of your business. Working hard always pays off but from time to time, you need to analyze that how far you have reached. Via analyzing, you will come to know about all the steps which need to be progressed or those too which need to be slowed down. If you don’t measure your progress then it will be difficult for you to know the momentum, of your progress.

      1.  Social Media:-

Online marketing takes time, you will have to create content for your blog and also promote it on different online platforms. Online marketing includes consistent posts in social media on different platforms and organizing other relevant content for the visitors. The more you expand your business, the more time and efforts will be spent on monitoring your product, to appeal your visitors and generating content.

There are a number of applications and services, which will help you save your energy.

•    Buffer will publish posts for you in your specified time and date

•    Quuu will create content for you

•    Hootsuite will publish posts for you on different sites at a time.

      2.   Customer purchase follow up:-

Reviews can help you boost your sales graph. Over a 90 percent costumers trust reviews and make the decision on the basis of those reviews. After purchasing your products, a customer rarely comes back to give you a review.

 It’s not possible to contact and manually track customers after they purchase brands on your site. Being an eCommerce developer, you will be well aware of built-in tools like Bigcommerce and Shopify, will track your customers for you and send them an automated email within a week after they purchase on your site.

Automation is a good assistant for developers but responding to all the negative feedbacks manually will help you boost your online store. Additionally, never forget to respond to the positive reviews on your site.

      3.      Customer support:-

Costumer support division is the heart of any company. Fully automating the customer support is not an intelligent idea. For an eCommerce developer, it is not wise to keep the human element alive to as much extent as possible. Instead of direct interaction with your company employee, use a platform that offers various channels for your automatic service.Desk.com is a handy tool that will help you create Q&A and FAQ sections on your site. Leadchat will make your customers closer to you as it allows them to tackle questions through live chat.

     4.      Cart abandonment:-

Every large and small online business is affected by cart abandonment. Typically, over a 60% carts gets abandoned. In 2015, the abandonment carts valued almost 5 trillion dollars. Automatic carts abandonment emails will assist you in bringing back those customers. Built-in cart abandonment emails are offered by some platforms like Bigcommerce and Shopify. MailChimp is an email platform that will create automatic emails for you. Leads get old within an hour, so the very first email should be triggered instantly after cart abandonment. Don’t send more than 3 emails within 24 hours otherwise, you will get spammed by the customer. Some carts get abandoned due to technical issues, hire Magento developer to reach out to those customers manually and offer them assistance.

      5.      Online activities:-

Every eCommerce developer knows that sometimes a bunch of small steps on your site can be very time consuming, a lot of them are sequenced through numerous channels online. For example, you complete step 1 and proceed to step 2 on a different website which entails step 3 on a 3rd site to cover up step 4.This can be seriously time-consuming. You can use some tools to help you save your time. IFTTT will help you generate “Recipes” to cover up the series of steps for you and save some time.

      6.      Accounting and bookkeeping:-

Accounting duties are not easy, you will have to keep the record of, invoices and receipts etc. If you have to manually update your expenditures, deals and purchase orders then you must get yourself prepared for ingesting a lot of your time. Different software is available to help you solve your problem. Softwares like Xero will help you synchronize your store. They will generate automated data for your sales and purchase records. Shoeboxed will deliberate you to even manually enter every word for the data.

Every eCommerce developer wants to monitor his /her site and guard every aspect of it. But this can be a very time consuming and you will have less time in expanding your online business. The best solution to this problem is to automate your system where ever possible. This will give you the opportunity to focus more on your e-commerce online business.

Junaid Ali Qureshi

is leader/representative/frontrunner of an expert magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include magentodevelopers.online ,Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.