How to Design a Better UX (User Experience) for a Mobile App

How to Design a Better UX (User Experience) for a Mobile App:

The mobile app development has now evolved to the level where it has a lot to offer to businesses and users. A business introducing mobility to its people and processes must go beyond simply ‘providing services’. But before any business initiates a mobile app development project, it needs to know two important goals; first, how the app keeps users engaged and second, how it solves a real life problem.

We will discuss about UX as the title itself says. The user engagement is created by UX or user experience. The better an app has UX, the more it has user engagement. Once you succeed to devise the most practical way for users to accessing and using your app, you succeed to generate traffic that may later be converted into loyal customers. Now, if your users love and like your apps, they will keep it and, if they don’t, they will remove it from their devices without giving it a second thought.

Also, if you provide personalization, you enrich the mobile UX in more than one way. Although things improving user engagement vary from app to app, there are some fundamentals that never change. Here is the list of top 10 fundamentals that help both businesses and app builders to come out with a mobile app development having excellent UX.

Prioritize what’s important:

What annoys users the most is that they have to use an app having features they don’t really understand. Here, they found themselves confused as what tabs or buttons do what and what are the simplest steps to complete a purpose.
Believe it or not, a full-featured app is nothing more than a crap. Because, if you have not prioritized all the features, your are preparing your end-product to be distractive which means users will get frustrated with it and ultimately, remove it from their devices. It’s one basic tip that businesses need to abide by their mobile app user experience designs.

Appeal to user’s emotions:

Emotions always play the key role in everything we see, feel and experience. We buy particular product because we are influenced to do that. Our emotions are aroused by several techniques of marketing and promotions.

This applies to mobile app development too. People love to see things with their own emotional touch. WhatsApp, for example, allows users to put a wallpaper of their choice behind the chat-box.  Similarly, many apps do have the option to choose BG colors as some people like bright backgrounds and others love it in the pastel way. Of course, it’s too hard to make everyone happy, but if most people have common predicaments, they can be offered with the feature of adding their own touch. 

Take the user’s role:

Even after a decade of smart mobility, there is no fixed or set rule for designing a mobile app, but you will see that a good mobile app always immerses in the demographics you are designing for. While designing the user experience, make sure you also live it so that you can discover whether the app is running in all the scenarios or not. By this way, you still also discover the pain point that a real user may face.

Say no to unfit goals:

No two apps for same purposes would have the same features. Something working for Uber may not work for Airbnb. Every successful business model is unique in itself and, thus they have different features even after serving the same purposes. One of the key attributes of the UX of a successful app is that it is unique and, it provides the different experience to users.

Make it speedy:

The speed of an app is also the part of user experience. The load speed or time of the app decides how fast it is. It plays a major role in the retention of users. When users launch an app, they expect it to get loaded quickly. The average load time that does not dither users is 5 seconds and less than it. An app taking more time than this may distract users to continue with it. 

The secret is ‘Less is more’ :

When creating the design, keep in mind that people want fewer complications for things that they think are simple. Businesses may think from their point of view that the more creative or complicated design they will offer, the more their app would be liked by users. But, reality is totally adverse of it. People love simplicity and they want it even in the most complex things. Keep things straight and less sophisticated so that all sorts of users can adopt your offerings.

Don’t ignore text:

In the quest of getting a minimalist design, the designers make major aesthetic mistakes. Take the example of icons which are put in an app without any text explanation. But not every time icons may succeed to deliver the exact meaning behind them. The same applies on other visual metaphors, too. So don’t cut corners for the sake of design. If there is need of adding text, add it.

High-quality execution:

The key to design a polished UX is keeping the sharp focus on the functionality and creating the high resolution graphics. Most of the innovative things that an app can do are added in several steps that are followed after the launch of an app.

Validate your idea:

Before your app actually goes in the market, you need to get it validated from actual users. You can do it by releasing the beta version, which will be used by limited people or from your group of friends and family members. Their feedback will help you understand the relevancy of your idea into the actual world.

The core rule:

Last but not least, physical behavior, gesture and multiple-finger touch do also play a role in shaping the better UX of an app. Also, developers need to understand how users are do holding a mobile of a particular size and then treat an app to make the experience more convenient.

Don’t forget that few people are left-handed and many left-handed do everything only from their left hands which the whole world does from their right hands. You can learn a lot from the most popular apps like Facebook, Gmail, WhatsApp, Instagram, Linkedin, Yahoo mail etc.

Author Bio :- James Stewart is a digital marketing expert in Mobilmindz, a prominent mobile app development company which provides Android and iOS app development services across the global. He loves to write on latest mobile trends, mobile technologies, startups and enterprises.

How to Design a Better UX (User Experience) for a Mobile App How to Design a Better UX (User Experience) for a Mobile App Reviewed by Pravesh Maurya on 03:18 Rating: 5

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